When selling a product, a lot of
people make the mistake of developing their product first, and then trying
to find a market for it. Of course, the process should be reversed.
Find a market first that spends money, then find out what they want and give
it to them.
It is certainly easier said than done, but there are a lot of places online
where you can do your market research for free. They've done most of the
work for you already. You just need to know where to go and what to do to
connect all the dots.
Let me show you the process I go through when I'm trying to brainstorm for
ideas.
For starters, I'm always aware of trends and current events in the real
world. I read several newspapers each day, many magazines, both general and
niche-specific, I watch the news, I listen to the radio. Occasionally
something that I hear or read will stick with me. I may record my thoughts
on my portable voice recorder; jot down some notes, whatever happens to be
convenient for me. Sometimes I'll call my office voice mail and leave myself
a message.
But at some point I'll have several broad ideas to research. I want to look
deeper. And I want to make sure there is a good market for them before I
even think about creating a product.
