 | The true concept of a sales letter
that kills.
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There a lot of rumors and myths about
writing sales copies and I clear the fog of doubt once and for all by
slicing through the nonsense and give you all of what you need to know
and understand about writing your very own powerful sales copy.
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| How to format your sales letter
like a champion.
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I describe to you how you should format
your sales letter and demonstrate my points by showing you some of best
case studies on champion sales letters which I have picked up along the
way. Someone has already done it right, so it would make sense to follow
something that is already working.
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| The 5 types of headlines you should
be aware of and how you can use them in your favor.
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It is said that a headline is the most
important component of a sales letter, so important that it decides
whether you make or lose a sale. All professional sales letter writers,
knowing or unknowingly, use any or all of the 5 different headlines in
their sales copies. Discover what they are, and you wouldn't find
yourself guessing what qualifies as a great, attention-grabbing
headline!
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| How you can address your prospect
and qualify them to read your sales letter.
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Find out how you can be personal, be in
touch, and understand your prospect to the fullest - even if you don't
know him! This may sound absurd, but I will show you how you can
understand and confirm your prospect's challenges by addressing what he
is already going through that would encourage him to read your sales
letter from top to bottom!
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| The myth dispelled once and for all
- Long Sales Letter vs. Short Sales Letter.
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I dispell the myth about the age-old
copywriting question, "Which is better? Long copy or short copy?" once
and for all. Forget what you read in the free articles. If you would
notice, they are mostly personal opinions. I give you the expert's
advice, having written several sales copies that sell myself.
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| How you can start and end your
sales letter interestingly without boring your prospect in the process.
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Even if it is a sales copy, your
prospect wants to be entertained. No questions asked. Usually, the more
information he gets, the better chances you have of closing your sale,
because anyone would know that you obviously have more to offer in your
paid product or service, and I show you do just that.
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| How to tell the difference between
features and benefits.
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Most novice writers write sales letter
that make them broker than yesterday and one of the main reasons are
found in their failing to understand the distinctions between features
and benefits. I define them in Simple English and show you multiple
examples of Benefits vs. Features which you can use for your own sales
copy!
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| How to collect powerful
testimonials and endorsements.
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Testimonials are indeed powerful
components of your sales letter. They back what you have to say or
claim. I don't know of that many materials on the same subject that show
you how you can gather your own collection of powerful testimonials that
will back your claims in your sales letter.
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| How to persuade your customers to
buy from you and close the sale!
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I describe to you how you can make your
sales copy a prospect-murderer, sending their names and E-mail addresses
into your customer list, by closing the sale effectively!
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| 12 *Hot* buttons to press!
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Discover all the 12 hot words you must
use in your sales letter in order to tap into your prospect's desire and
emotions and persuade them to act now - not later!
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| The most important questions you
prospect will definitely have in mind that you must answer well.
You don't have mind-reading abilities, but
I show you the most important questions your prospect would definitely
want to have answered and how you can answer them well in order to close
the sales!
And much, much, more! |
